If your Amazon sales have slowed - or worse, started declining - you’re not alone. But that doesn’t make it any less frustrating. The good news? Stalled growth is often fixable. Most of the time, it comes down to a few common issues that compound over time.

Here’s what’s likely holding your brand back - and what to do about it.

1. Your Listing Content Isn’t Doing the Work

Your listing is your storefront. If it doesn’t clearly communicate value, answer shopper questions, and build trust, you’re going to lose the sale.

Look at your:

• Main image – Does it pop on mobile? Does it clearly show what the product is?
• Title & bullets – Are they keyword-optimized and shopper-friendly?
• A+ Content – Are you actually telling your brand story or just filling space?

Fix: Start with a content audit. Make sure your listings are conversion-focused, not just filled with keywords.

2. Your Ad Strategy Is Burning Budget or Starving Growth

Too many brands are either over-relying on broad auto campaigns - or not investing enough at all. Neither works.

• High spend, low ROAS? You’re paying for clicks that don’t convert.
• Low spend, no sales? Your listings aren’t being seen.

Fix: Structure your campaigns by match type and intent. Use branded, competitor, and generic keyword buckets. Ads should amplify a strong listing, not cover up a weak one.

3. Your Inventory Is Killing Your Momentum

You can’t make sales if you’re out of stock - but even cutting it close hurts. Every time your product goes out of stock, your rank drops. And Amazon doesn’t just hand it back.

Fix: Monitor inventory health weekly. If you're dropshipping or struggling to keep FBA stocked, build lead time buffers into your forecasting. Don’t assume your ops team “has it.”

4. You're Not Owning the Buy Box

You might be sending traffic to your listings… but if you’re not in the Buy Box, you're not getting the sale.

Common culprits:

• Multiple unauthorized resellers
• Low stock triggering price hikes
• Suppressed Buy Box due to pricing policy

Fix: Regain brand control. If you’re the brand owner, get Brand Registry. If you’re working with a partner, they should actively manage Buy Box health across SKUs.

5. No One's Looking at the Data

If you're not regularly reviewing:

• Conversion rate
• Session volume
• Buy Box percentage
• Ad performance by SKU

…then you’re flying blind.

Fix: Set up a simple weekly KPI review. Even a spreadsheet is better than nothing. If your agency isn’t doing this for you, they should be.

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Final Thought

Selling on Amazon isn’t passive anymore. If sales are stalling, something in your strategy (or lack of one) is broken. The brands that win treat Amazon like a performance channel - not a set-it-and-forget-it platform.

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Want help identifying what’s holding your growth back?