Marketing on Amazon in 2025 looks very different than just a few years ago. Sponsored Ads dominate search results, while voice search, video, and AI-powered discovery (like Amazon’s Rufus) are changing how shoppers find products.

To compete, sellers must combine organic optimization with paid campaigns. That means using exact-match keywords in titles and bullets, running targeted Sponsored Products ads, and testing Sponsored Brands video ads to boost CTR.

Voice search is growing fast - especially via Alexa and Fire devices. Optimize your listings for natural language queries like “best eco-friendly water bottle” instead of keyword stuffing. Tools like Helium 10’s Listing Analyzer can help spot opportunities.

Don’t ignore your mobile presence. Most traffic is now mobile-first, and images, titles, and bullets must load and convert quickly. Use A/B testing tools to experiment with different creatives and hooks.

Takeaway: Success in 2025 means mastering both paid and organic Amazon marketing and preparing your listings for how people (and machines) search today.

From voice search to Sponsored Brands video ads, discover the top Amazon marketing trends in 2025 and how sellers can stay ahead of the curve.