Amazon’s fees are climbing, tariffs are tightening margins, and global shipping remains volatile. In 2025, surviving as an FBA seller requires agility, smart sourcing, and a willingness to rethink pricing models.

FBA fulfillment, storage, and referral fees have all increased in the past year. Combine that with renewed tariffs on China imports and rising labor costs, and it’s no wonder sellers are scrambling to protect profits.

To cope, sellers are shifting sourcing to India, Vietnam, and even nearshoring to Mexico. Others are splitting their catalog between FBA and FBM to control warehousing costs. Pricing tools that factor in total landed cost - like SoStocked or Eva.guru - can prevent losses on every sale.

Another tip: Tighten your product line. Remove SKUs with low velocity or margins below 20%. Optimize packaging to cut dimensional weight fees, and avoid overstock penalties by forecasting demand more accurately.

Takeaway: Sellers who track every cost, down to the SKU, will stay lean and competitive, even in a turbulent market.

Struggling with higher Amazon fees and tariffs in 2025? Learn how sellers are protecting margins through smarter sourcing and pricing strategies.