Amazon has tightened its enforcement policies in 2025, and more sellers are finding themselves suspended without clear explanations. Protecting your account means mastering the metrics that matter and acting quickly when issues arise.

Account Health ratings now consider linked accounts, order defect rates, and suspected manipulation. Amazon has deployed AI to flag related accounts and policy violations, sometimes incorrectly. Having proper documentation and a proactive appeal strategy is critical.

Keep your order defect rate below 1%, respond to messages within 24 hours, and ensure listing compliance, especially for claims around health, sustainability, or product origin. Tools like AccountHealth360 can alert you before issues escalate.

If you're suspended, file a Plan of Action with root cause analysis, corrective actions, and future prevention. The tone and clarity of your appeal matter as much as the content.

Takeaway: Avoiding suspension is about prevention and preparation. Know your metrics, keep clean records, and be ready to respond fast.

Account suspensions are rising in 2025. Learn how Amazon sellers can stay compliant, monitor risks, and recover fast from deactivations.